Creative banner adverts are powerful tools for adverts on the web. They are used as a visual link to your own web site.
Banner adverts can be constructed of individual image frames, much like a ‘mini movie’. When viewed they have the ability to produce an animated effect. They entice the viewer to click on the banner to make a link to your own web site.
We believe the key to designing an effective banner advert is ‘keep it simple’, this in turn keeps the file size down, enabling the file to appear quickly in a viewer’s browser window. It will then catch their eye before they move away to another area. Most companies providing advertising space prefer banner ad sizes to be limited to between 12k to 15k.
If you know where your banner adverts are to appear we can make a contrasting image to stand out from the background, ensuring you will be noticed.
Below are just a small number of samples that we have produced over our years of experience. Some simple, others more complex. Banner Ads come in a variety of sizes – the most common is 468 x 60 pixel – which are the horizontal rectangles usually found at the top of the page or 120 x 600 which are otherwise known as skyscrapers and are the long rectangles that you see down the side of pages. Other sizes include 120 x 60 which are the smaller rectangular buttons and – 125 x 125 – which are larger squarer buttons. They can be created as an animated gif file format, or, alternatively, in Flash file format.